IAA

Create a timeless, tech-forward and accessible brand that felt modern without losing the solidity and credibility the legal field needs to show.

A brand's tone of voice starts at first contact. We drew an elegant, modern icon — solid yet fluid — carrying the idea that law doesn't have to be dull: all it takes is clear communication, backed by efficient, well-explained methods.

Initials + union + connection

The work had two keywords: “connection” and “union”. An institute exists to shelter, unite and guide scholars, ground research and debate ideas — so the IAA's image couldn't feel frozen in time; it had to embrace the new, the modern, progress.

The symbol joins the letters I, A and A in one continuous stroke. Being made of organic shapes, it is paired with a straight typeface, Plus Jakarta Sans, for balance.

An icon, solid yet fluid

An A drawn as one continuous line, glowing like neon on deep purple: technology and accessibility, without losing the credibility law demands.

Purple Blue

The main colour is a bluish purple we nicknamed Purple Blue, chosen to stand apart from the reds and blues common in the legal market.

A community on every screen

From phone to website, from social media to the magazine and the lit totem: the same direct, no-frills voice in every format.