ORIGIN TURTLE

Escape the generic look of beach brands and build an identity with meaning: one that celebrates Brazil's marine ecosystem and speaks to people who know that true sophistication is being authentic.

We chose the green turtle, an icon of our coast, as a symbol of longevity and endurance, and drew it in organic lines that merge with the movement of seaweed — a reminder that in nature everything feeds and transforms.

Where the sea finds your rhythm

The form: the logo starts from the green turtle seen organically. Its fluid lines recall seaweed and build a visual unity that celebrates Brazil's marine ecosystem.

Hei-Matau: from Maori culture came the fish hook, an amulet of prosperity, health and strength, bringing tropical energy and protection to those who live in harmony with the water. And the asymmetry is deliberate: like nature, unique, timeless and never repeating. Life happens like the sea — in its own time.

A turtle made of seaweed

Commercial logo, icon, seal and label: a flexible system that goes from a cap's embroidery to a paddleboard's print.

The colours of the coast

The sea green and deep green of the water, the mist, the sand and the terracotta of late afternoon.

From the sand to the sea

Bikini, T-shirt, cap, tote, paddleboard and the shipping box: the same turtle, in sea green, on every piece.