TECHINRIO

Bring Tech in Rio's collaborative, innovative spirit into its communication — a community turning Rio's tech scene upside down — and celebrate how it empowers and connects people: tech belongs in Rio, to everyone.

We developed a visual and verbal project that celebrates Tech in Rio as a community widening access to technology and helping its members grow, on a mission to take Rio's tech to the world through union, inclusion and democratisation.

Tech with Rio's own flavour

Modules that connect in every direction, like a networked community, and the waves of the Copacabana promenade. Vibrant orange on black brings energy and warmth to a brand made for everyone.

Rio heat

The orange of an Arpoador sunset, over the black of the screen and the sand of the beach.

From the subway to the event

Subway posters, the Tech in Web ad, shirts, bucket hats, totes and a booth: the community shows up where people are.